Leading with Vision, Designing with Intent, Delivering with Impact.
Want to learn how I can make a real difference on your design team? Reach out and let’s chat!
20+ Years of Creating Value Through Design for Leading Brands
Featured Work
Redesign for Results: Igniting Engagement with a Personalized Home Page
I led the redesign of an HCM SaaS company’s homepage, which previously hindered sales and customer retention. The strategic redesign transformed it into a key page to drive sales and increase customer loyalty. The final design successfully integrated business strategy, user experience and brand identity.
Behind the Bot: Designing an AI Human Resources Helper
I spearheaded the design of a mobile AI HR Assistant’s early adopter version, employing user research and human-centered design. Despite challenges like an ambiguous vision, team AI upskilling, and tech migration, we delivered a streamlined tool that improved information access and reduced administrative tasks for desk-less employees.
Unlocking Full-Service Media Agency Value for Mid-Sized Businesses
I led the design and development of Empower’s Media Agent, a groundbreaking self-service media planning platform that brought the benefits of a full-service media agency directly to mid-sized business franchisees.